5 Types of Guest-Post Content that Support Your Link-Building Efforts

Guest publishing is among the very best methods to construct a high-value backlink profile, permitting you to make brand name authority in your market, drive clicks back to your website, and improve natural traffic. Landing page links are nearly constantly eliminated by the editor prior to publishing.

Sites desire you to connect to material that offers worth to the reader– a resource, information point or insight that even more highlights the point you’re attempting to make. This more genuine format for developing your backlink profile with guest publishing– not spamming editors– is what will assist you land the most chances.

A fast word about backlinks: Matthew Barby evaluated a million SERPs and saw the connection in between a page’s Google ranking and the number of backlinks indicating it:

This is why terrific material is crucial for guest publishing. Not just does it permit you to get the much-needed in-text link– versus a bio link– however terrific content provides you special pitching angles. You’re more most likely to get the chance while fitting your link naturally within the text if you can fascinate the editor with your concept.

Include these five pieces of content to your blog calendar if you want to get your guest posting program off the ground. Utilize them as tools for getting more guest publishing chances that even more your brand name and drive SEO worth for many years to come.


1) Case Study

A case study reveals your worth as a brand name, making it a terrific piece of material to have, no matter whether you utilize it as a tool for guest publishing. It’s likewise perfect for constructing backlinks due to the fact that information assists to support your argument– a benefit if you have a graphic from the case study that you can likewise consist of in your post.

This is only a great piece of content to link to within a guest post if it further illustrates the point you’re trying to make. Significance: your article requires to be carefully related to your case study so you can naturally highlight it in the short article without being marketing.

Here are a couple of ideas to get the most out of your case study:


Strategy Topics Before Creating Your Case Study

To make certain you can naturally connect to your case study, start by conceptualizing which information is most functional. The very best method to do this is to take a look at each information point and create a minimum of 5 post titles you might pitch to editors that would enable you to consist of that supporting information point.


A data point about how much time it took to increase by X spots in Google’s SERPs and what was done to reach that top spot would lend itself well to an article like:


5 Ways to Get to the First Page of Google

In this short article, you would then reference the information you discovered like:

” Remember to be patient. 6 months to get to the first page of Google using on-page SEO optimizations, including X and Y.”

Ensure you have a variety of angles like this for each case study information point.


To Gate or Not to Gate?

Another information to think about is whether your case study is gated, suggesting somebody requires to enter their e-mail address to gain access to it, which prevails practice. In this case, it’s perfect to have the information you prepare to source in your short article on the landing page of the case study so that the editor can rapidly reference the link to inspect your realities. While not all editors are worried about whether the information is gated or not, some do.

Another easy way around this potential challenge is to gate the full case study, so you can still drive leads, but create a supporting blog post. You can consist of a couple of bits of information in the post with a CTA to download the complete report. This prevails practice for a vast array of brand names and permits you to drive traffic and leads.


2) Proprietary Data Report.

While your case study can do that, proprietary data is a little different. It’s also one of the best types of content to present on your site, your blog and social posts– speaking to all of your audiences.”.

With proprietary data, you can make broader statements like:.

” X sellers release on Twitter X times every day, according to the 2018 State of Social Report.”.

=Not only is this great for linking to in guest posts, but it also benefits your status as a leader in the space, says Rollins.

Here are a couple of methods to discover this exclusive information:.

Consumer or Company Data.

What type of information can you draw out from consumers? Not one particular client, however info that speaks with a more comprehensive audience. If you have a keyword-tracking tool, you might be able to extract data like:

  1. The number of keywords brand names to track.
  2. The number of keywords organisations in particular markets track.
  3. The most-tracked keywords– in general and per market.

When picking this information, try to find clusters of details that can cover a broad subject, like SEO for sellers. In the example above, you might be able to do a whole report on keyword use, however ensure the information is both intriguing and fills a space in the market, recommends Rollins.

Study Data.

There are 2 primary methods to get this information: study your clients or user base, or utilize a tool like Google Surveys to get information from a big set of individuals:.

Google Surveys.

You want to do the same thing you did with your case study: start with the topics.

With studies, start by asking yourself: which concerns will offer us information that we can utilize to pitch distinct subjects and consist of naturally in each guest post? Believing in this way makes sure that you’re getting unique and useful information.

When utilizing Google Surveys, you pay per reaction. Set a spending plan that enables a minimum of 500 reactions, which is the minimum that a lot of editors will wish to see when you reference the information. It likewise makes the information more powerful in the post when you can state something like In a study of 500 small company owners, we discovered that 73 per cent released one post every month.

Get a summary of prices from Google Surveys to choose what an affordable spending plan will be. If this takes a considerable quantity of your spending plan, keep in mind that you can recycle this information in social networks posts, e-mail marketing and even as evidence of the requirement for your service or product on your site.


An e-book supplies a great deal of worth to your service. As Julia McCoy of Express Writers states:

” The reasoning behind it is that an ebook provides something to the client in exchange for something else, generally an e-mail address and consent to be contributed to a subscriber list. List building through by doing this enables follow-ups through e-mail and is an excellent method to get individuals talking or just thinking about your product and services.”.

When it comes to link structure, an e-book is a fantastic resource to assist readers to dig much deeper into the subject of your guest post. Even better, you can utilize it to pitch concepts like.

And then list your e-book alongside other related e-books. This format for linking to your e-book is even more valuable than most because you’re directly calling it out in a way that encourages readers to click through.

To begin, think about both your subject and author:

Select an E-book Topic.

The secret to utilizing this piece of material to drive guest publishing chances is discussing a genuinely special subject. In their guide on how to sell an e-book and create, FounderU recommends that you require to think about.

  • What you’re enthusiastic about.
  • What your audience wishes to check out.
  • And what’s distinct in your market.

FounderU discusses:.

” A great way to gauge what your audience responds to is to look at which of your blog posts and social media updates currently get the most shares or comments. Consider ways in which your story and unique perspective can help you to stand out.”.

Pick Your E-book Author.

As a service, you have a couple of choices for authoring the e-book: the business itself, or the CEO or other chief officer within the business. The latter might offer more influence and improve your brand name as an idea leader. It likewise makes the link more “sellable” in a guest post due to the fact that you can state, “In his brand new e-book, John Smith, CEO for Company X, shares his insights on …”.

In this way, the book sounds more valuable and legitimate– everybody wishes to speak with the person in charge. Keep in mind that the marketing group can still ghostwrite the book; the CEO does not require to do that herself.


4) Thought Leadership Article from the CEO.

An idea management post from your CEO or other executive is a terrific method to include worth to both your own blog site and your guest post due to the fact that with their title comes a presumption of knowledge and understanding.

In your guest post, you can source the blog post using a quote: “Technology is forcing the marketing industry to evolve at a rapid pace,” says Sarah Brightman, CEO of Marketing Company.

This kind of connecting in your guest post offers you, as the author, more authenticity due to the fact that you’re referencing insights from specialists in your market. It likewise enables your service to establish their believed management with the reference of your CEO.

When producing the preliminary material for this post, select subjects based upon 2 things:.

  • Your CEO’s experience.
  • Your brand name and specific niche.

By integrating these 2 aspects, you produce material that’s both important to your audience and permits you to highlight the understanding of your CEO.

If your CEO was the brainchild of your best-selling marketing tool, and you’re a B2B company targeting other marketers, you might have him or her write a post called:.

In this way, your audience is finding out, your brand name looks excellent, and you can quickly and naturally include your CEO’s experience.

Once again, keep in mind that the CEO does not require to compose this piece– your marketing group, or an outdoors author, can ghostwrite it.


5) In-Depth How-To Blog Post.

An extensive article resembles a case study or report, however more content heavy. In this case, you’re teaching your audience how to do something from start to finish, offering a considerable quantity of value and revealing your know-how as a business.

Many brands do this. Check out a few examples:

As you build your in-depth, how-to post, consider the topic. Rely on your social networks metrics and post information to figure out which subjects your audience appreciates. As soon as you have actually a subject picked, complete the post with:.

  • Charts that make information easy to understand.
  • Screenshots that make it much easier to follow procedures.
  • Actionable suggestions that your reader can utilize to execute your concepts.
  • Meanings of terms, if required.
  • Embedded videos to match your text.

You can likewise include a connected tabulation at the top. This makes the piece more interactive, and likewise enables your reader to leap around– as a longer post, it can be difficult to scan, so this makes your reader’s life much easier.


Develop Guest Post-Worthy Content.

Excellent material will assist you land premium placements with your guest publishing efforts. These pieces permit you to pitch special concepts and naturally consist of a link back to your website in such a way that supplies worth to the reader. Utilize this design of guest publishing to develop idea management, establish material that will drive SEO worth for several years to come, and kind relationships with publishers that will continue to benefit your brand name over and over once again.

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